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EXHIBITION BRANDING & DESIGN
Singapore Art Museum
The title Can Everybody See My Screen takes reference from a very common phrase during the many online meetings that took place during Covid. The exhibition draws works in the SAM collection to bring across the artist relationship with technology in a physical and/or virtual space.
Using both the title and works as reference, the identity takes on the idea of transformation through screen. Regular type is "scrambled" to it’s 8-bit form as it goes through the screen. Colours were chosen based on retro computer games and some of the works in the show.
EXHIBITION DETAILS:
https://www.singaporeartmuseum.sg/art-events/exhibitions/can-everybody-see-my-screen
BRAND GUIDE:
can-everybody-see-my-screen
Main key-visual: image courtesy of Urich Lau